This might sound like a strange position to take, but in my experience at least one social media platform has managed to retain its original direction (just being a place for people to come socialize) and that platform is 4chan. I've seen people there theorize that it hasn't gone belly-up because it literally cannot be sold to advertisers due to its reputation. This is not to say that 4chan doesn't have its own problems, but it did somehow manage to stay on mission for nearly 20 years now when we watch other social media platforms struggling; being allergic to advertisers may have been a blessing in disguise. It might not be the most enlightening conclusion to reach but, maybe the issue is (and always has been) trying to monetize a space that doesn't actually create a product?
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