There's nothing remotely deceptive. Everybody understands there is a publicly available printed pre-auction estimate, and everybody understands that there is a reserve existing, only known to the consigner and the auction house, which can be no higher than the low pre-auction estimate. This is all clearly laid out in the auction house's publicly available terms and conditions, which also lay out every single one of these terms (and everything else applicable), what all the different terms mean, and how the auctioneer may and/or may not operate under those specific and crystal clear rules when running the auction. Everything is completely transparent. Now - if you go to an auction, and you don't read the publicly available terms and conditions, then perhaps yes, something might seem deceptive to you – but the reality is you're an idiot for not informing yourself of the readily-available rules and easy-to-understand laws and regulations under which the auction operates. At that point, it's not on the auction house at all, it's on you – caveat emptor.
maxerickson|9 months ago
"We disclosed our nonsense in the terms and conditions, it's your fault if you don't catch on" is a fine way to do business if that is how you want to be seen doing business.