[kierangill]

> but why does this have to be the case?

From the essay’s context, I take it to mean “is benefitted by” rather than “must absolutely”. Maybe my world view is distorted by Zinsser but I see this as an authorism.

A writer can choose to trade off vigor for nuance by hedging. They can preempt arguments with “it is my opinion that” and “one ought to”. But, it is my opinion that, exhaustive disclaimers are not fun to read. I know it’s his opinion — this is posted to his Internet Blog, not a textbook.

> Don't be kind of bold. Be bold.