[braaaahp]

Sam is aware once single function factory chips start shipping, that are not generally programmable but generate system from already online models, if he hasn’t established market influence for hardware, he’s got no future in tech. He’ll become what Ive is now.

He aimed too high his earlier chip goals, but Sam’s trying to get himself a seat at the hardware table anyway he can. And Jony just wants to feel valued by someone since Jobs.