It's cheap to build an AI-bot farm. It's cheap to build a network map with associated psychological profiles for each person in that map. It's cheap to buy an editor, and influence who is hired at coastal publications. There aren't natural viral movements anymore, it's all synthetic now: A battle-ground for warring oligarchs and intelligence agencies. The more you find yourself upset about something, the higher the likelihood that thing is part of a synthetic movement. Bad ideas go viral because someone has paid for them to go viral.
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