[blackbrokkoli]

I think there really, really has to be a demo (at least screenshot mocks).

How will you collect the data (about me)? How much? How much more individual will this be compared to just subscribing to my city's newspaper (or a trade magazine, if we're talking job-related news)?

This may be just me, but I also think collecting emails here is a really weird first step — most news services provide at least a blurb of each article w/o any kind of signup, so this broke my expectation in a "what do you need my email for" kind of way.

Hope that helps.