[erkt]

I will make stores price match anything and everything. I also look at every item on my grocery check out to make sure the price is exactly what the shelf said. I concede no ground to fine print sales expiration dates. However, I am a freak when it comes to remembering these things after a decade of business purchasing and I did my fair share of taking advantage of the consumer.

I frankly enjoy fighting stores on pricing and get dopamine from a good deal and it pains me to pay more than necessary even if I can afford it just fine. I understand not everyone is like this.

There was a period a year or two ago where if you leaked cookies and ad tracking to Amazon and deliberately clicked through to competing sites their algorithm would aggressively slash pricing far below MSRP. I admit I would use this technique in microcenter to get Amazon to give me ludicrously cheap pricing then turn around and make them price match for instant gratification.

Retail/amazon operate at a much higher margin than most people realize.

[lotsofpulp]

>Retail/amazon operate at a much higher margin than most people realize.

Then why don’t their 10-Ks and 10-Qs show it? There is a reason it has a reputation of being a cutthroat business. Out of all the big retail businesses, only Home Depot/Lowes has 8%+ profit margins, and Apple obviously.

https://www.macrotrends.net/stocks/charts/WMT/walmart/net-pr...

https://www.macrotrends.net/stocks/charts/BBY/best-buy/net-p...

https://www.macrotrends.net/stocks/charts/COST/costco/net-pr...

https://www.macrotrends.net/stocks/charts/KR/kroger/net-prof...

https://www.macrotrends.net/stocks/charts/ACI/albertsons/net...

https://www.macrotrends.net/stocks/charts/TGT/target/net-pro...

https://www.macrotrends.net/stocks/charts/JWN/nordstrom/net-...

https://www.macrotrends.net/stocks/charts/M/macys/net-profit...

https://www.macrotrends.net/stocks/charts/WBA/walgreens/net-...

https://www.macrotrends.net/stocks/charts/CVS/cvs-health/net...

[erkt]

Because net profit margin is different from gross margin. The products are still marked up way higher than that bottom line number. PMn is the margin after you add in all the over head costs and those really have little to do with whether they are loosing money by selling a product under their target mark up.

Best Buy making a gross $250 on a $1000 priced TV or $50 when discounted to $800 still isn’t loosing any money unless they are at their credit ceiling and cannot replace the good sold. They make zero if A customer standing in their store deciding not to even give them $50 and giving it a to a competitor on their cellphone. Tho is absolutely profit opportunity lost, even if it is small.