[globie]

Like many others have pointed out, Apple is obsessed with avoiding antitrust scrutiny. A fun (edit: incorrect) example: they are fine owning the device you use to connect to their own streaming service to watch their own produced TV shows, but appear to strictly avoid showing their products in those shows.

EDIT: I stand corrected! Multiple "Apple Original Series" contain Apple products, such as in Ted Lasso and (I think implied) in For All Mankind, as people pointed out below. Shows what I know about TV.

I wonder why some Apple Original Series have Apple products, and some don't. I would love to see if there's any correlation between the number of shows which feature a specific product and that product's market share in the show's region or demographic.

[nabla9]

> but appear to strictly avoid showing their products in those shows.

Apple has 'villains can't use iPhones' rule. Directors are not allowed to use Apple product placement for villains.

Apple pushes their products in Apple TV+ and pays for product placements, or provides their products for free for other productions as as long as you follow the rules.

[lotsofpulp]

That is not true, just from first principles. You think anyone would watch Apple TV+ shows if there were no suspense or mystery because all the good guys use Apple stuff and all the bad guys use non Apple stuff?

[sambaumann]

The characters in Ted Lasso almost exclusively have iPhones and Macs

[theobreuerweil]

To the extent that a character makes a joke about his relationship getting serious enough that they started sharing an iCloud account

[anon7000]

Yeah… there are also a number of Apple products in For All Mankind