[achrono]

I think it's time for creative solutions on this front. This plugin business is a little like a cop living in a house of thieves.

For instance, how about an app that will basically detect an ad and visually overlay a blank blob over the ad video (and of course mute, or even just transmute, the audio).

We'd still pay that tax in terms of time, having to sit through those 30-60 seconds, but it's way better than also surrendering your mind to the utter intrusion.