[cupofjoakim]

> Awwwards is not representative of the web at large

100%. I used to work at a studio specifically targeting winning awards with awwwards and it's definitely not the same as working on the normal web. Flashiness is way more important than performance there, be it in UX, conversions or load times.

It was a good space to play around with things like animations and webgl, but turns out that if your business needs to convert, those things can often come in the way of that.