Feels more like Apple is sticking to its position that "all those LLMs are gimmicks and not actual AI". So they think they're not late because they see the primary tech behind oAI (etc) as a base for non-threatening features.
This stance will probably age very poorly but that's what it is.
They didn't do anything with "blockchain" either, and are no worse off for it. It's actually nice to see a company not just chasing whatever is hot and trendy each month.
I'd say they're correct from the consumer POV. In the context of a phone that's consumed mostly by non-technical people, AI in its current form is at best a better Google that occasionally fabricates the truth (or a silly image generator for creating memes).
ryandrake|8 months ago
rglover|8 months ago
rstat1|8 months ago
If that's their stance, they aren't wrong.