This. Making something super customizable is a lot harder to implement (code being too generic, hard to reason about and debug) and often presents a worse UX ("why are there so many options??"). Having the UX design team interview and consider the needs of each user role interacting with the application, and ensuring the app displays/asks only the appropriate info for each user, hiding the rest and adopting smart defaults (instead of requiring everything), is easier to implement, safer and produces more intuitive interfaces than highly customizable ones, in many cases.
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