[choppaface]

A key idea premise is that LLMs will probably replace search engines and re-imagine the online ad economy. So today is a key moment for content creators to re-shape their business model, and that can include copyright law (as much or more as the DMCA change).

Another key point is that you might download a Llama model and implicitly get a ton of copyright-protected content. Versus with a search engine you’re just connected to the source making it available.

And would the LLM deter a full purchase? If the LLM gives you your fill for free, then maybe yes. Or, maybe it’s more like a 30-second preview of a hit single, which converts into a $20 purchase of the full album. Best to sue the LLM provider today and then you can get some color on the actual consumer impact through legal discovery or similar means.