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bandoti | 8 months ago

Any symbolic visual takes time for our brains to decode. When compared to language which we’ve spent our entire lives decoding and which comes much naturally, the cognitive burden is much higher.

In addition the three bars are as mundane of a composition as you can get, so it doesn’t capture the eye well to begin with. Typically the eye gets pulled to more visually complexity.

But ultimately it boils down to the decoding idea—language is the ultimate “codec” of human communication.

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baseballdork|8 months ago

Isn't text a "symbolic visual"? I would think that at some point a symbol that's used as frequently as the hamburger icon would/could eventually become equivalent to the word.

zdragnar|8 months ago

> Typically the eye gets pulled to more visually complexity.

Written words have a "voice" - that part of your mind that recognizes something spoken. Hamburger menu icons don't have that, nor do they have the higher contrast or complexity that emoji have.