[jdenning]

I'm quite sure they'll think of something. I don't think most people could have predicted that apple using an "ugly" color to represent non-iOS messages would have such a strong effect. But apple knew, and they were right.

Edit:

To be fair - "extinguish" is not entirely accurate..RSS, IRC, etc still exist - they're just ghost towns.

[irelephant]

RSS is far from a ghost town. Almost everything supports it still, its just not used by many people.