[mitemte]

What’s worse is it used to be 90 days. Apple changed it to 7 days years ago.

[demosthanos]

90 days is still absurd. I have custom apps I install on my Android phones once per phone. I go years without bothering to rebuild them.

[akutlay]

I would guess they do it because they want to minimize the chance that someone will install an unapproved app to someone’s phone and cause harm. I know it’s already pretty hard but Apple seems to be very particular when it comes to this.