[bmiekre]

The reality is they paid for the subscribers, not the code. 250,000 sign ups is a lot. Sounds like they hit a real pocket, I would guess on LinkedIn ads/content. I can imagine a ton of non engineers who doom scroll LinkedIn would easily have signed up for a free account.

[cess11]

On average 320 dollars per line in that registry, over the next five years they'd only need to extract, on average, about five dollars per month from them to break even.

[Retric]

It’s the track record of 0-250k people in six months not just the current number of users. Presumably more people can be added fairly soon at minimal cost.

Also $25 million of that is essentially a retention bonus for the employees.

[tomgs]

I can say, at least from looking at it from up close, that it doesn't seem like paid ads did the trick here. It was a community play, all along.

Don't have proof, but the discord community and the WhatsApp groups tell a decent story.

See my other comment in this thread for more comments.