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Be the change you want to see in the world. And lead by example. And forget the lemmings - you can help only these who want to get helped.

Frankly, your call to 'critical mass' reminds me of sjw and leftist propaganda.

[microtonal]

Why not do both, change your own patterns and change the regulatory frameworks to make capitalism benefit society? Though I would go as far as saying: use regulatory frameworks to save capitalism. A market where a small set of winners takes all is not functioning capitalism anymore.