[jordigh]

The point of most ads isn't to get you to buy things. Most ads just want you to think of the product and be aware it exists. Their objective is to slowly hijack your brain.

If you know what "it gives you wings" or "the happiest place on earth" means, the ads already worked.

Ads are trying to combat obscurity. A brand with bad reputation is far better than a brand nobody's ever heard of.