I’ve been digging into how ChatGPT pick their sources when answering questions.
What I’ve learned: traditional SEO isn’t enough anymore. It’s not just about ranking #1. It’s about getting used by AI when it pulls together answers.
A few notes:
- These AIs are firing off super long, weirdly specific queries. You can see them in your GSC if you filter right
- Content that ranks today might end up embedded in the next LLM update
- Sentiment matters. Reddit threads and off-site mentions shape how AI talks about you
- No ads (yet), which means organic visibility is still wide open... for now. Sam actually release a video today about his stance on ads.
whitefables|8 months ago
What I’ve learned: traditional SEO isn’t enough anymore. It’s not just about ranking #1. It’s about getting used by AI when it pulls together answers.
A few notes:
- These AIs are firing off super long, weirdly specific queries. You can see them in your GSC if you filter right - Content that ranks today might end up embedded in the next LLM update - Sentiment matters. Reddit threads and off-site mentions shape how AI talks about you - No ads (yet), which means organic visibility is still wide open... for now. Sam actually release a video today about his stance on ads.
I put everything into a full writeup here: https://www.wisp.blog/blog/preparing-for-aeo-geo-from-seo
Have put lots of interesting reads that are adjacent that I can't fit into the main text at the footnote.
Curious if others here are thinking about AEO/GEO or trying to reverse-engineer how these models decide what to show.