Saw an interesting job post from Wise yesterday that was hiring for an SEO specialist for a project called "owned sites".
This got me digging, and I think I've uncovered something big about their AEO/GEO strategy:
Wise seems to be building a network of sites beyond their main domain. I did some digging and found that out of 10 results for a transfer query on ChatGPT, 4 were owned by wise.com (including exaip.com), and 1 was from their partner remitfinder.
This strategy allows them to dominate more of the conversation in their industry, appearing in multiple contexts when users ask AI systems about international money transfers.
It's a smart move for AEO (AI Engine Optimization) and GEO (Generative Engine Optimization). By controlling more sites, they're increasing their chances of being cited by AI systems.
This approach goes beyond traditional SEO. It's about creating a wider content footprint to influence AI perceptions and responses.
The job posting specifically mentions an "Owned Sites" team, suggesting this is a deliberate, long-term strategy for Wise.
Also did a few more interesting experiment to uncover how ChatGPT forms an opinion from search & how to find the queries used by ChatGPT - happy to share more.
Anyone else here performing your own experiments to understand how AEO/GEO is gonna be different from SEO?
whitefables|8 months ago
This got me digging, and I think I've uncovered something big about their AEO/GEO strategy:
Wise seems to be building a network of sites beyond their main domain. I did some digging and found that out of 10 results for a transfer query on ChatGPT, 4 were owned by wise.com (including exaip.com), and 1 was from their partner remitfinder.
This strategy allows them to dominate more of the conversation in their industry, appearing in multiple contexts when users ask AI systems about international money transfers.
It's a smart move for AEO (AI Engine Optimization) and GEO (Generative Engine Optimization). By controlling more sites, they're increasing their chances of being cited by AI systems.
This approach goes beyond traditional SEO. It's about creating a wider content footprint to influence AI perceptions and responses.
The job posting specifically mentions an "Owned Sites" team, suggesting this is a deliberate, long-term strategy for Wise.
Also did a few more interesting experiment to uncover how ChatGPT forms an opinion from search & how to find the queries used by ChatGPT - happy to share more.
Anyone else here performing your own experiments to understand how AEO/GEO is gonna be different from SEO?