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Engineered Addictions

720 points| echollama | 8 months ago |masonyarbrough.substack.com

451 comments

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[+] klik99|8 months ago|reply
> Then it raised venture capital, hit scale, and needed to hit growth numbers and meet quarterly metric goals. The focus shifted from “authenticity” to “daily active users.”

Having spent a few years in the VC world I have been increasingly convinced outside investment is the biggest reason why companies lose their morals. The legal obligation to represent shareholders erodes morality. When the people running these companies feel they’re beholden to shareholders and can’t act on their own agency of course they will turn to addiction research not as a warning but as a guidebook. It’s Stanford Prison Experiment stuff.

I hate being reductionist, and I am posting this on a historically YC forum so of course there’s nuance, but there’s a pretty huge throughline of outside investment and addiction engineering. It sucks we’re seeing less grants and less security net to encourage risks under current administration, because it leaves investment as the quickest path to starting or scaling a company. Donate to open source, IMO

[+] ChrisMarshallNY|8 months ago|reply
I feel that it's even simpler: The company is the product.

When we have that mindset, we absolutely don't care about the thing that we call "our product." It's just food for the actual product, where we want to fatten it up, and sell it to the biggest slaughterhouse.

That starts almost immediately. You can't even get an A round, without an "exit plan."

I feel that the very existence of an exit plan, dooms the user. No one cares about them. It's all about fattening the company, and making it look good. When we do that, we'll feed it nothing but junk food, in an effort to make it as fat as possible, as quickly as possible, with absolutely no thought as to long-term viability.

I would love to see the tech industry return to concentrating on truly delivering good to the end-user. It's still possible to make a decent living, but maybe not at the insane rates we see.

[+] sorcerer-mar|8 months ago|reply
To be clear, business operators have extremely, extremely broad latitude in how they interpret their fiduciary duty to shareholders.

We actually need to combat this notion that somehow exclusive focus on short term returns is somehow legally, morally, or ethically required. It is actually antisocial and obviously destructive.

[+] jaredklewis|8 months ago|reply
> The legal obligation to represent shareholders erodes morality

This "legal obligation" is an internet rumor that does not exist in the real world. Yes, if your company has competing buyout offers of $1m and $2m and the board takes the $1m offer because they received a bribe, it will come up. Otherwise, it never does.

The proof is in the pudding (please go find me even one case where shareholders have successfully imposed their will on a board or executives because of this obligation), but it doesn't even logically make sense. Other than the buyout example, it's hard to think of almost any action a company could take that doesn't have some justification that it is for the benefit of shareholders. i.e. if we make our app too addictive, we risk social backlash and regulatory intervention by governments which will hurt out shareholders. And that's all that is needed, because there is no associated time frame with this obligation.

To be clear, boards and executives might strive to please investors, but it is not based on a legal obligation. An executive that ignores the interests of shareholders might be concerned about their reputation as a capable entrepreneur, risk losing their job, or devalue their own shares, but they are no in legal jeopardy.

[+] citizenpaul|8 months ago|reply
I think its bigger. Morality and social contract have eroded and continue to erode.

Look at Mozila for the most insidious example. Take a privacy focused product. Rope in a bunch of suckers. Then literally delete the privacy focus from your mission statment and start the "slaughter"

Craiglist is proof it can be done at scale.. Its just that so few people with them means and morality exist anymore. The Sodom and Gomorrah fable is a warning not to let this happen or your society will destroy itself.

[+] cardanome|8 months ago|reply
> Stanford Prison Experiment

Just a heads up, the experiment was complete fraud and could never be replicated.[1]

I agree with you that outside investment can work as a strong accelerator for these things. It enables founders to externalize responsibility.

However, it is not the main reason. Exploitative companies have existed long before venture capital was invented. In the end every company exists to make money and so is inherently immoral. That is why the state is needed to regulate the market so companies don't hurt society too much.

Those founders didn't get corrupted by evil venture capital, they didn't have that strong of a morality to begin with.

[1] https://www.vox.com/2018/6/13/17449118/stanford-prison-exper...

[+] chubot|8 months ago|reply
It's incredibly simple, but it's also true

Show me the incentive, and I'll show you the outcome - Charlie Munger

It's the same with politics and money.

We don't get the leaders we want, because it costs money to buy people's attention. We get the people who have some way to pay for attention

(in recent years, one of those ways is increasingly corruption - e.g. senator of NJ, mayor of NY, etc.)

An article today talks about Cuomo following the "local TV buys" playbook, which WAS a fairly reliable way to win elections:

https://www.nytimes.com/2025/06/28/opinion/ezra-klein-show-c...

That didn't work this time, but the mechanism is simple and clear

[+] whatever1|8 months ago|reply
The investors don’t care about the morals of the company; they just want a higher valuation so they can flip it for a profit.

Either with a guy promising Mars while siegheiling or jeopardizing teens’ health or ruining the Earth. All that matters is the valuation.

And why not? Investors never get into trouble for the mess their investments cause. Worst-case scenario, they lose their investment.

[+] b00ty4breakfast|8 months ago|reply
I think the VC thing is indicative of the entire thing; the goal is profit and everything is subordinated to that. This is how the system works and how it is designed to work. When profit and some external thing like social responsibility are at odds, profit is going to win out every time. The mercenary mentality rules the scene.

In Magickal Faerieland, we have regulations to align those 2 things by incentivizing the "goodguy" path and/or disincentivizing the "cackling villain" path but we live in reality where money rules and regulatory capture is a thing. So a Facebook or other megacorp can get away with using neuroscience and psychology to engineer a virtual slot machine with a terrible payout and ExxonMobile et al can get away with being an architect of environmental degradation and the accompanying humanitarian disasters.

[+] moffkalast|8 months ago|reply
Of course VC loan sharking is a major part of the problem. But it's also tiring reading blog after blog of people who say they want to do the right things and do them right or whatever the trendy thing is that month, all as a thinly veiled pretence to get as much funding from whoever wants to give it to them and try to make themselves the next Zuckerberg or Bezos.

If people actually believed in something they'd make it open source or a non-profit, not a convenient vehicle for personal enrichment. Imagine if Wikipedia was a for-profit startup, it would've eventually ended up as an unusable cesspool of advertising.

[+] baxtr|8 months ago|reply
Yes, and there is a huge problem connected to that:

If you don’t play this game you’ll lose. Look at Europe for example, they haven’t played the VC game properly and thus have no really significant tech player compared to the US / China.

So what options are left? Play the game or be ruled by those that play it.

I’d rather play even if moral erosion is required.

[+] andoando|8 months ago|reply
Its not just shareholders, stock based equity also has all the employees pushing profit.

Engineering addiction is also probably more often than not intentional. When all the business metrics/KPIs are stuff like "engagement time", "$ spent", even AB testing of random features leads to manufacturing addiction

[+] MangoToupe|8 months ago|reply
Well, yes. Encouraging people to avoid Marxism and all the successive schools of thought has done irreparable damage to this country (and likely the entire west). And I'm not even dogmatic about this: you can read Schumpeter, the father of VC, to reach the same conclusion. Private investment will eat the world and our childrens' lives, even at the cost of self-preservation.
[+] euroderf|8 months ago|reply
Someone help out my memory here.

I'm pretty sure that there was a case before the Supreme Court (or other federal court?) back in the late 1980s, where shareholders of a firm sued for the firm to focus exclusively on profit, when the company had been taking a broader view of stakeholders (community, workers, etc.).

[+] stego-tech|8 months ago|reply
Reductionism is fine when a supermajority of available data paints the same picture, and that's what's happening here.

* Founders aren't trying to solve a problem, they're trying to grab table scraps from VCs and the already-wealthy to try and save their own skins. As a result, it's all about exit strategy, growth, and moat instead of business fundamentals and customer experience.

* VCs and their wealthy backers aren't looking for good business, they're looking for good profit. It's why they'll gladly invest into slop or outright grifts, and why they demand anything they invest into have an exit strategy (i.e., IPO) planned so they can cash out before the company collapses.

* Talent who wants to build a long-term career with a company - and accordingly focus on fixing its flaws, improving the customer experience, and saving expenditures - can't, because companies no longer fundamentally exist to provide long-term solutions and products, only short-term growth YoY. This ultimately ends up harming output and innovation, because why bother giving it your all when such efforts are counter to the "explosive growth" narrative and likely to get you PIPed?

* Retail investors and Business News are left feeding a monster that runs on Fairy Tales and ignorance, promoting big gains and huge losses rather than actual investing advice or corporate accountability.

It's all just a disgusting grift, is what I'm reducing it to, and I can't really fault Founders either since they're just trying to strike gold in an emptying mine shaft before it's closed off or collapses in. They're playing the game they think will net them safety and success...even though they may have better odds on some casino games instead.

[+] geodel|8 months ago|reply
And how these shareholders materialize. I don't think show up at guileless founder's workplace with guns and make them offer they can't refuse?

> but there’s a pretty huge throughline of outside investment and addiction engineering..

Personally I don't doubt that. But if people are taking outside money while being aware of its effects I don't know what kind of sympathy they deserve.

[+] to11mtm|8 months ago|reply
> Having spent a few years in the VC world I have been increasingly convinced outside investment is the biggest reason why companies lose their morals. The legal obligation to represent shareholders erodes morality.

Oh 1000%.

I once worked at a company where the founder had famously said many times that he would never take the company public. But then, he had a stroke. And within two years they had an IPO. Started doing what every other 'big company' did instead of their own thing. And from what I heard from folks on the inside, Enshittification happened pretty quick after I left.

The lack of addressing the loose ethics of 'Behavioral Psychologists' working in these fields, is TBH a bit of a stain on the whole profession.

[+] akudha|8 months ago|reply
While “maximizing shareholder value” is a huge problem, aren’t there other problems too? Founders wanting to get rich as quickly and as easily as possible, customers/users refusing to pay even for most important services (for example, how many people are willing to pay 5 bucks a month for something as important to modern life as email? But they’re happy to pay 5$ for a crappy Starbucks coffee), lawmakers too old or too corrupt to understand the negative effects of the products/markets they’re supposed to regulate, general public more interested in convenience and cheap entertainment than subjects like privacy, parents simply hooking their kids up with iPads so they don’t have to deal with tantrums (one of my colleagues told me he was raised by TV/internet, not by humans)… and on and on.

I suppose we’re living in an age of unchecked capitalism. But there are other issues too

[+] JimDabell|8 months ago|reply
You are what you earn.

If you construct your business model so that revenue is derived from attention, then your business will become a machine for consuming attention.

[+] wonderwonder|8 months ago|reply
“Shareholder value” is what turned “we’re a family here” into a joke and cliche. It turns people into lines on a spreadsheet and strips leadership of their ability to care or treat people as humans. It’s represents the very darkest side of capitalism. Im very much a capitalist but it doesn’t mean I have to ignore the realities of it, both good and bad. I’ll take it over all alternatives though as it actually works and improves the lot of society as a whole
[+] CPLX|8 months ago|reply
It’s probably somewhat relevant that VC’s are the planet’s most rapacious sociopaths at this point.

I admit I don’t really know the cause and effect dynamic here. Is that what makes VC’s successful, or the reverse?

[+] keybored|8 months ago|reply
> Having spent a few years in the VC world I have been increasingly convinced outside investment is the biggest reason why companies lose their morals. The legal obligation to represent shareholders erodes morality. When the people running these companies feel they’re beholden to shareholders and can’t act on their own agency of course they will turn to addiction research not as a warning but as a guidebook.

As an outsider I don’t believe it. Morals? I don’t even see a nugget or trace of some elevated goal in all of these stories.

Shareholders or not, the companies have to make money. Now us users have been gaslit for years about us just being too stingy to “pay for the product”, therefore we “become the product”. But all of these gamification/social media platforms were made to be free. Obviously there had to be a path to monetization. Morals or not. And they all end up in the same place.

Duolingo was co-founded by the inventor of Captcha. One of the ideas was to use people as translators, similar to the Mechanical Turk idea of letting people do some chore and using the product. Anyway, they also monetized eventually. Now what has Duolingo actually done for langauge learning? According to many people now, nothing. Look on YouTube. People post about their streaks. I.e. the gamification. The last video I saw was barely about how Duolingo helped at all. They had the typical “of course you can’t use only Duolingo” and then they listed all the other approaches and techniques. Well, did Duolingo serve any role? They said repetition. Well the repetition is for very artificial and out of context words and phrases. That Duolingo learners are like fish out of water in a context where they have to apply their knowledge is a meme at this point.

Another fun, very SC thing[1] about DuoLingo is/was the volunteer community. Yes of course a volunteer community to boost the for-profit platform. That’s how you get Klingon.

The AI-fication, aggressive ads, and pay-to-streak (you can artificially pause a streak for a whole month apparently) has made people worry and complain. And not because they are making a good language learning app worse to use, even. It seems to be mostly that people are hooked to the streak and are now even more annoyed by the hoop they have to go through (the app itself) to maintain it.

So what did Duolingo (DL) achieve? It made people fret and worry about their streak. That’s it. I had a friend who was so glad that he was getting close to a one-year streak on DL. Why? Because then he could quit. I wrote like one or two sentences that I recalled in his target language. He didn’t understand it.

[1] See StackExchange. I remember Jeff Atwood’s very humble blog piece about how he made his millions. It was of course all him but he had a good upbringing and access to good schools of course. No mention of the employees, but that’s just normal capitalist things so that’s fine. But also no mention that he made a platform based on volunteer work. Hmm. Self-made man? In SC culture he is. Because getting users/fools to work for you for free is the ultimate disruption.

[+] Nifty3929|8 months ago|reply
I think the problem is more fundamental than this: When your monetization model is tied to usage, then of course you will try to maximize usage, rather than user benefit. It can't be any other way if your reward function is tied to product usage.

Contrast with a car: Their monetization model does not depend on how much I drive it - as long as I find it useful enough to buy. Or a gym, where it actually runs in reverse - the gym makes more money when I use the product less, just so long as I don't leave.

Microsoft office or Mario Kart do not need me to be addicted - they just need me to buy the software. Even Photoshop with a subscription model doesn't pursue addiction strategies - why would they? Just make it useful enough for me to keep paying for it, and that's plenty good. Maybe it's actually closer to the gym in that sense.

Which products are the ones that require addiction?? The ones that are free to use but cost money to provide.

IOW - In many ways this is our fault for expecting social media and many other services to be provided to us for free, relying on ads to pay for it.

I suppose you could try to make a social media platform without dark patterns and charge a monthly fee for it, but how many people would pay for it? My guess is close enough to zero to ensure failure. But I tell you what - I'd probably pay for it myself. And I'd be very lonely.

Edit: Replaced all-caps with italics.

[+] DaveZale|8 months ago|reply
Are we overthinking this?

Old school specialty sites are still around, with topics, categories, and discussions around the whole site emphasis.

As someone who likes to grow a little food in a semi-rural area, I enjoy permies.com - every day, a volunteer posts a new question or reposts a relevant topic, depending on the season or recent interest or whatever.

But they're not trying to make a billion dollars. Or even a million dollars.

That's why I like it. To raise funds, they sell books, playing cards, instructional videos. With non-invasive "tiny ads" which they self-parody.

Small is beautiful. The current internet is ruled by evil reptiles seeking to rip off your time, your data, your privacy, your friends... "Don't be evil" is dead and gone.

Turn back the clock 30 years. I did. And I'm happy.

[+] spenjuly|8 months ago|reply
Going to recommend "Addiction by Design" here. Superb book about the addiction design dynamics in the gambling industry and very reminiscent of what we see in the smartphone/internet universe today. Shout out to the forgotten HN user who recommended it originally, one of the best and most salient books I've read in years.
[+] charliebwrites|8 months ago|reply
Also Nir Eyal’s Hooked, which used to be standard reading at tech startups in the “Growth Hacking” era
[+] scoofy|8 months ago|reply
This reminds me of my borderline exhausting quest to build a wiki for golf that isn’t extractive like most golf sites.

Trying to bootstrap it without any funding is a lot, but necessary, and I have to run it on a shoestring. The frustrating part is that with all networks the flywheel is everything. Once you get the product on people’s phones, the value is easy to see, but to get the app in their phones, you need a bunch of money to create value to get people there.

This is why the VC funding is so pernicious and why projects like mastodon, lemmy, and pixelfed are so difficult to get off the ground. The point is almost always the network itself more than the product.

I’ll keep trying to just do it slow and steady, even if it takes me a decade. I honestly don't care if I fail because I know the people out there that care about golf course architecture just want a place to talk about the courses they love.

https://golfcourse.wiki

[+] thenobsta|8 months ago|reply
I was talking with a friend who is a camp counselor for a small summer camp the other day and they said that 4 of the 35 or so kids at the camp left because they couldn’t be away from their devices.

This power intermittent reinforcement in the on-ramp of addiction is scary powerful.

Do we have any ways to innoculate ourselves and the future generations against it?

The author poses changing the game which is support. I guess the trendy “dopamine fast” is a tool against this or weekly screen free time. Maybe more education on intermittent reinforcement or a D.A.R.E-like program for apps (a this one is a little tongue-in-cheek, but not really).

[+] alwa|8 months ago|reply
With technological products in particular—where an idiosyncratic nerd with an old computer under the desk can run a vibrant forum, a couple of plucky young “cofounders” can conjure a company from nothing, and HN (at least at one point [0]) can sway the entire tech culture from a single process on a single server—isn’t it an option to… not grow?

I guess the LLM era makes credible products more capital-intensive than they used to be, but even so, the vendors are pricing their stuff aggressively, and even when they try to squeeze the prices later, half these foundation models that are better-than-last-year’s-SOTA are open-source!

If you want to play with lots of money and seek out lots of money, there’s lots of money swirling around seeking to involve you in that game. But if you just want to make something nice and human-scale and small, what better time than now?

The path to billions of bucks may require mercenary bucks-extracting behavior, but that’s not the same as a growth imperative being an inevitable force of nature.

I can’t help but feel like the Small Web folks are on to something.

[0] https://news.ycombinator.com/item?id=5229522

[+] fullshark|8 months ago|reply
The proposed solution is hinted at in this piece but dare not spoken: government regulation.
[+] kixiQu|8 months ago|reply
FTFA:

> Regulated Algorithms: We regulate tobacco companies because their products are addictive and harmful. Algorithmic transparency or giving users control could preserve the benefits while reducing the addictive design patterns. The EU’s Digital Services Act already requires algorithmic transparency from large platforms.

[+] tadzikpk|8 months ago|reply
Right, maybe social networks are a utility, like electricity or ISPs
[+] rudolftheone|8 months ago|reply
So the master plan is to let governments (known for tech illiteracy and 20-year procurement cycles) regulate hyper-evolving social media platforms? Why teach people to think critically or resist engineered dopamine traps when we can have a bunch of career bureaucrats draft laws while using Wordpad or Internet Explorer to Google “AI” xD
[+] ZYbCRq22HbJ2y7|8 months ago|reply
Bogey man staff psychologists aren't to blame for these woes, and they certainly aren't some unstoppable force with reins to all things you do.

The Internet was "addicting" long before there was ever a concept of social networks the way that there is today. I used to sit on my computer from sun down to sun up way back in the mid 90s, and I knew hundreds of other people that did the same thing.

I've been "addicted" to social networks that predate modern capital schemes, such as message boards, IRC, AIM, ICQ, MMORPGs, and so on.

[+] hollerith|8 months ago|reply
I was addicted to reading newgroups using Larry Wall's trn program.

In trn, it is very easy to get a new screenful of text to appear, but it is hard to go back to what you were reading 3 screenfuls ago (unless you are still in the same message you were in 3 screenfuls ago, in which case, to get back, you could scroll up 3 times) which discourages reflection, which leaves fewer reasons not to constantly seek out the next dopamine hit (namely, the next passage of text that teaches you something).

My point is that neither trn nor the newsgroups were in any way VC-funded. There also weren't any non-VC-funded startups or companies involved: when I started browsing them in 1991, the software that ran the newsgroups was entirely designed, implemented and operated by volunteers. Yes, these volunteers mostly worked for tech companies, universities or governmental research labs (because in those days, most people with internet connectivity got it through their workplace and most normal workplaces did not have internet connectivity) but their involvement in the newsgroups did not figure into their employer's evaluation of their work performance.

My point is that VCs are not the whole of the problem. Not even the profit motive is the whole of the problem. The problem can show up in a program distributed under an open-source license for hobbyist or communitarian reasons.

[+] closetkantian|8 months ago|reply
I'll tell you what's been working for me: an e-ink phone. It's a Bigme Hibreak Pro. The interface is a bit clunky but it gets the job done. Social media is just not fun on this phone. It's still very usable if I need it, however. I'm also knocking out books at a rate that I haven't in years.
[+] johncole|8 months ago|reply
Thought experiment: what if these apps were owned by non-profits? Would they still be addictive?

I don’t think the VC money does much but accelerate the end state, the apps would become addictive if they were held privately their entire lifespan.

[+] lrvick|8 months ago|reply
> We’ll keep wondering why we can’t just put our phones down, not realizing that billion-dollar companies have spent a decade making sure we can’t.

I deleted an app every month until my phone was so boring I threw it in a drawer and canceled my cell phone subscription. It confuses and annoys everyone around me, but my attention span, happiness, and productivity have skyrocketed so I really do not care what the addicts think. It works for me.

I truly encourage everyone to consider how humans survived before smartphones. All of that still works fine today. 5 years cell-phone free.

[+] rufus_foreman|8 months ago|reply
The problem is not the apps, the problem is the users. Which means the problem is human nature.

Make a photography site for people to share photographs and it will inevitably turn into a site for people to share selfies of them pretending to live a life that they do not actually live and can not actually afford, but which you will inevitably compare yourself against.

Make a site for people to share opinions and it will inevitably be dominated by one particular group of users that will shame anyone with any opinion at all that diverges from the tiny area of acceptable opinion.

The problem is not the tools that the users have. The problem is not the engineers. The problem is that people are being giving exactly what they want. The problem is right there in the mirror.

There are no solutions.

[+] news_hacker|8 months ago|reply
Absolutely not. People are not asking for dark patterns to engineer their behavior to maximize retention. This is like locking a kid in a room full of candy, and then blaming them for gorging themselves.
[+] czhu12|8 months ago|reply
I think, with no supporting data whatsoever, that this is a classic case of stated vs revealed preferences.

We all think we want a place to find community, learning, connection, etc, but given the choice will choose stimulus.

So, if given the choice of 10 social networks, on a scale of extremely stimulating to extremely connecting, we’ll end up choosing the stimulating one.

In which case, it seems tricky to find a business model fixes this more fundamental problem

[+] scottgg|8 months ago|reply
I enjoyed this. It feels obvious doesn’t it ? But - it’s so hard to see anything grassroots changing here for exactly the same reason the apps become attention-gamified - how can some small organically-grown thing compete with the money ?
[+] aucisson_masque|8 months ago|reply
So what’s wrong with open source social network ? They don’t have the issue mentioned, because they don’t have investor there is no need to optimize kpi and when it’s optimized the infrastructure cost can be minimized a lot.

See mastodon for instance.

Yet it doesn’t catch up in popularity, seems like people do prefer the traditional Facebook, twitter and instagram.

You can only show a donkey where water is but you can’t force it to drink.

[+] mouse_|8 months ago|reply
Last paragraph seems to speak without speaking.

> We built these platforms. We can build better ones. But only if we're willing to abandon the economic models that made the current ones inevitable. Until we change those incentives, every attempt to fix social media will become part of the problem it’s trying to solve. We’ll keep wondering why we can’t just put our phones down, not realizing that billion-dollar companies have spent a decade making sure we can’t.

> The solution isn't another app. It's changing the rules of the game entirely.

In direct language, what exactly is the author suggesting we do here?

[+] maxverse|8 months ago|reply
I read and enjoyed the post, but also found it a bit directionless. Yes, I think a lot of people agree that addictive social media is a problem. What's the solution?

> The deeper issue is that we’ve outsourced our human connection to systems designed for profit. Real connection happens in the margins that can’t be monetized. The conversations that don’t generate data, the relationships that don’t scale, and the moments that can’t be optimized for engagement.

This sounds profound, but this is a problem that predates social media. People went to shows and music festivals to see art and connect with others - these are systems also designed for profit (and delivering art as their second thing.)

The problem is, as the author definitely knows, that running systems that enable connections costs money. The suggestion the author makes: "improve third spaces where people connect directly, authentically, without intermediation by systems designed to extract value from their attention", except someone has to pay for those third spaces, and people won't always want to visit them because we like dopamine, so we might go to the bar, or back on social media, or to video games or tv shows instead. A slow pace - boredom - breeds creativity and connection, but it's also boring, and it's hard to get people to stay with it (I might be projecting.)

> The solution isn't another app. It's changing the rules of the game entirely.

On a different note, this closing feels very, very ChatGPT, and whether it is or isn't, the fact that AI tone is permeating our writing makes me really sad.

[+] quaintdev|8 months ago|reply
> We need a fundamental re-evaluation of what our phones should be for, whether these platforms can ever return to their original purpose of actually bringing us together instead of keeping us scrolling

Unpopular opinion but I think we need to stop building social networks if we want to bring people together. Let people meet each other in real life. Let the relationships flourish organically. No amount of tech will ever build the trust that face to face interactions can build. When people are in presence of each other they are just not exchanging ideas. There is so much of non verbal exchange through body language, tone of voice, facial expressions. I think all this helps in building trust. Social media on other hand just does the opposite unless the user is very conscious of the effects of social media.