[zarathustreal]

They’re not being paid, at least not directly. They don’t need to be. “Educational” “content” is a play to increase the personal profile as a “thought leader.” This turns into invitations to conferences and ultimately funnels into sales of courses and other financial opportunities

[pyman]

Hype marketing can look spontaneous, but it's almost always planned. And once the momentum starts, others jump in. Influencers and opportunists ride the wave to promote themselves