[namdnay]

Is the negotiation of these loans separate from the negotiation of the car price? If not I suspect the margin is just being shifted to the asset price

[enragedcacti]

It depends. There are a whole bunch of weird complex financial interactions between the mfg, the dealer, and the loan provider (who is often also an arm of the manufacturer). There can definitely be situations where the dealer makes off better by getting you into a loan even though the loan provider is almost sure to lose money on it.

[vel0city]

They were willing to go cheaper with the loan than without it, about the same as what the total interest is on the loan.