[janeway]

I’ve just finished reading Walter Isaacson’s biography of Steve Jobs. His vision was extraordinary, recognising that even the design of the stores was integral to the product itself. Every layer of engineering was deeply intertwined with aesthetic design. I’ve always shared that belief, but I’m now fully committed to pursuing it without compromise in my own products. It’s proving even more challenging than I’d imagined to make highly technical things feel simple and intuitive for users.

I was recently thinking the exact same thing as the author here; as a teen I got my ipod and instantly respected the graceful design and felt shocked how shoddy my previous cheap mp3 player was in comparison.

I am also convinced that he was fully responsible for keeping Apple on this path and that it is almost impossible to stop others from diluting the craftsmanship towards mediocrity as the group size grows. Big CEOs get labelled as greedy exploiters in a single brushstroke by people who don’t seem to care to read up.