[jdshaffer]

I live in Japan, and have lived here for the last 25 years. Yes, bread is far more popular for breakfast than rice is. If you go to a Japanese-style Inn, they will serve rice and fish and miso for a "traditional" breakfast, but at home, many people eat toast. There's been an increase in jams and spreads to put on toast, as well. My family here in Japan (I'm American, wife is Japanese, kids are both), we've always eaten bread and yogurt with milk nearly every single day.

PS -- We nearly always have rice with lunch and dinner, though. Japanese-grown. IMHO, it tastes very different from imported rice, and we HAVE tried.