[ogou]

These are good recommendations from a usability and accessibility standpoint. But, marketing managers will bulldoze over all of it. These links are also Calls To Action in the marketing world. They will choose the most clicked version, which is usually the most simplistic and obvious. Many years of A/B/n testing has shown this to be true.

[WickyNilliams]

A compromise is to add visually hidden text to supplement, or use aria-label to override the accessible name of the link

[iammrpayments]

This. I’d never do this on a landing page it would cause a lot of lost sales.

[txdv]

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