[nophunphil]

It’s important to set attainable goals. My guess is that this will put incredible, undue stress on the staff.

Business idiots, as Ed Zitron would say.

[cosmicgadget]

The Ars writer said he spoke to a number of contributors to the game and it's a sweatshop. But hey, good on the MBAs not doing the development for setting ambitious goals!

[dr_kiszonka]

This is how I read it too. EA has a reputation for breaking good teams and studios. Although, they are not the only ones with an unhealthy crunch culture.