[GoatOfAplomb]

I think Fogbugz sort of tried this? I guess it still exists. But it certainly hasn't "won".

[lmm]

Yep. If anything VC-funded sales-heavy Atlassian ate their lunch.

[FreakLegion]

Atlassian was bootstrapped to high eight-figure revenue and profitability before they took investor money, much like GitHub. They very much won on their own.