[ckcheng]

I feel the analogy actually holds up well since brands often create retailer exclusive versions of their products specifically for Costco or Walmart, etc.

Like you can buy Henckels knives anywhere, but you can only buy Henckels item 1374080 at Costco [1] - that Costco item number is printed right on the box.

I sympathize with the rent-seeking walled garden argument against Apple. But would it be ok for Apple to require iOS IAP if their cut was not 30% but was instead 25% (like Walmart’s gross margin), or was instead 14% (like Costco’s)? c.f. Apple’s App Store Small Business Program rate is 15%.

Is the percent cut that’s the problem regardless of structure, or is it the structure that’s bad?

[1] https://www.costco.com/henckels-modernist-20-piece-self-shar...