[fatnoah]

App Store rules are completely arbitrary. Many moons ago, I worked at a startup that made a mobile messaging app (back when SMS cost money). We were mostly a consumer app, but had a trio of businesses that wanted white-label versions of the app for their own employees, and we naturally obliged.

The white-label versions where 100% identical in appearance and functionality except for name in the app store, startup logo, and color scheme. Our original app had been in the App Store rules for many years. Our results in submitting the three white-label apps to the App Store for review were: 1 approved immediately, 1 approved after some back-and-forth w/explanation of purchase model, and another that never got approved due to every submission receiving some nonsensical bit of feedback.

[ryandrake]

We did white-label GPS navigation apps (before the dominance of Google Maps and Apple Maps), and saw the same pattern. Approvals and disapprovals seemingly random, with the endless feedback/explanation cycle happening on one app, where the other (functionally identical) app slid right through.