[npc_anon]

Apple is late but has the resources to catch up in AI. And if not, they can just partner with the AI providers. They'll even get paid for it, similar to Google handing over billions per year to Apple just to be the default search provider.

What is unfortunate for them though is that their AI miss is happening at the same time window in which smartphones seem close to done. They've produced 3 models in a row with zero memorable innovations. You can call Apple a hardware company but it's above all an iPhone company.