If you are a paying subscriber, you are self-identifying as (likely) a higher net-worth. The problem for ad platforms allowing paid opt-out is that the most valuable users leave the network.
Then they have to go to advertisers and say, “advertise on our network where all the wealthier people are not.” A brand like Tiffany’s or Rolex (both huge advertisers) aren’t going to opt into that.
Because by paying you are demonstrating you have more than enough disposable income to waste on their extortion. You're paying for the privilege of segmenting yourself into the richer echelons of the market. You're basically doing their marketing job for them and paying for the privilege.
At some point some shareholder value maximizing CEO is going to sit down and notice just how much money he's leaving on the table by not advertising to paying customers like you. It's simply a matter of time.
Take a third option. Don't pay them and block their ads. Block their data collection too. It's your computer, you are in control.
You gotta love the mental gymnastics people will go through to convince themselves that not paying and blocking ads is the morally correct thing to do.
If you truly have those beliefs the right moral action is to not use YouTube at all but god forbid you'd have to make any sort of sacrifice.
tyre|7 months ago
Then they have to go to advertisers and say, “advertise on our network where all the wealthier people are not.” A brand like Tiffany’s or Rolex (both huge advertisers) aren’t going to opt into that.
layer8|7 months ago
Apart from that, you can bet that YouTube is pricing it in a way that they aren’t losing out compared to ad revenue.
matheusmoreira|7 months ago
At some point some shareholder value maximizing CEO is going to sit down and notice just how much money he's leaving on the table by not advertising to paying customers like you. It's simply a matter of time.
Take a third option. Don't pay them and block their ads. Block their data collection too. It's your computer, you are in control.
krelian|7 months ago
If you truly have those beliefs the right moral action is to not use YouTube at all but god forbid you'd have to make any sort of sacrifice.