[cbeley]

Their business model is already in line with my values. I give them money and in exchange I get an ad-free experience. They don't need to change.

[card_zero]

If you care about whether content is ad supported or not, then Google are behind most of the world's ad supported content, and need to change, irrespective of your own transaction, unless you think transactions like that will change them. That's why I asked. It would be nice if it worked.

[lucb1e]

I'm not aware that you can pay for Google Search. That they have a paid tier for Youtube is probably to cater to another group of people rather than to "align with your values" and encourage people to actually pay for things online