[2earth]

hey, author here, thought I'd reply to you. Cheers for reading and thanks for the feedback.

I wanted to explore how the focus on tech-centrism impacts the product design and styling. I do think Dyson makes compromises on cost and ergonomics to uphold their brand values. Does that mean the products are bad? No - but I think they could be better. Do I think a lot of other products on the market are far, FAR worse? yes. But Dyson asks us to hold them to much higher standards (and pay a lot more). So I think serious design criticism is warranted.

Dryer time - there is a huge spectrum here. There are many dryers which cost a fraction of an airblade and dry with similar speed. My real point is that dry speed is a key factor but not the only factor, and that I believe other manufacturers have set their design decision-making with a different set of priorities.

You make a good point about colour-coded interaction points - and the consistent application of those colours across the vacuum product range is good as well. I intend to update the article with some feedback and I'll be sure to mention that for balance.

Regarding James Dyson and the invention culture: I worked with senior ex-dyson designers some 6 years ago so have some 2nd hand awareness over the IPR culture and JD's oversight of design reviews. I agree that I don't think the public literally think that it's JD himself inventing things (though, he is certainly more involved in design than a typical CEO). Yet the objective of the Dyson branding is surely to ensure that the name James Dyson is firmly in the public consciousness as an inventor extraordinaire. I think that is a conscious choice by Dyson and that it has a sizeable influence on societal perceptions of the design profession.

Cheers!