[miki_oomiri]

This all started with the "Engagement Team" like … 15+ years ago. I was there (part of the team). They started with mascots, being cute, having this infantilizing attitude towards users.

They killed the dino logo:

- https://imghost.online/GBswvjTZ38PtAnf

- https://imghost.online/0HTX7YVnImu49qc

We were hackers, we became "cute and inclusive" (nothing wrong about inclusive… it just became the brand).

Fuck this.

Edit: I said 10+ years… but actually, it was more like 15 years ago.

[AndyMcConachie]

Kinda hard to be inclusive if no one uses your browser. The greatest thing Mozilla could do for inclusiveness is to have more users. Not treat your users like children.

[motorest]

> This all started with the "Engagement Team" like … 15+ years ago. I was there (part of the team). They started with mascots, being cute, having this infantilizing attitude towards users.

Having mascots is fine. It's like having a logo. Having multiple mascots is not good. What does a dinosaur have to do with a Firefox? The dinosaur was supposedly Mozilla's logo, as in Mosaic and Godzilla. Firefox is one of the many projects under the Mozilla umbrella. Keep the fox theme in Firefox communications, leave dinosaurs for Mozilla's one.

[xnx]

> Mozilla's logo, as in Mosaic and Godzilla

How did I never know this?