[kongolongo]

>Eventually, doctors that resist the pressure loose in the market, because they end up less liked and more criticized. And that is about it.

Sounds like the incentives for doctors are misaligned. They shouldnt be subject to market demand for improper prescribing, for example that should be offset by fines or license revocation for misprescribing. Consumers cant be expected to know if a treatment is appropriate, so they consult doctors and if doctors are swayed by financial incentives to prescribe thats on the doctors.