[jmkr]

This is a really important point that I think a lot of people who aren't vegan don't get. There might be an understanding that food is culture (lets order chinese, or italian), but realizing that's not a culture you experience but a culture you live.

The first thing many new vegans ask is "what do I eat now?" The replacement food comes first, and beyond hits the mark a lot more than seitan does because we don't culturally eat seitan.

And even more so, I think beyond has made it so an entire generation realized they could go vegan. A black bean burger just never hit the same way.

[boston_clone]

Trust that vegans realize your assertion, but classify it in the same vein as "slavery is part of our culture, how dare you try and stop that!". It's cultural suffering that has no place in a modern society.

Of course things will Be Different. That's the Whole Point.