[yodelshady]

I'll name and shame - Fruit of the Loom.

They may never have been amazing, but that's the point - they were a representative, middle-of-road brand and you could just assume their clothes would last. I've got a >10 year old shirt that's still fine and a new one that's holed after a single wash. It's not a QA fail, the loss of quality is very clearly deliberate.