[jungturk]

There's nothing marxist(?) about the industry of surveillance capitalism. Its just a regular segment of data-driven advertising and marketing optimization that instruments our technology and observes user behavior (typically without users' knowledge or consent). There's no value judgement there - its literally just surveillance and capitalism put together to achieve some goals - usually advertising optimization but sometimes not.

And it happens to subsidize the tools you'd like to you use.

Whether you as a simple shopkeeper are aware of that or not doesn't change the equation or make anything buzzwordy.

[tjwebbnorfolk]

I understand all of that. Everyone understands this. Nobody believes that websites aren't collecting our information.

None of that means that I should be FORCED to annoy my users with something that none of them read and none of them want to see.

It's like forcing me to click a "Accept" button every time I start my car saying I understand that my car is going to be recorded by the dash cams of other cars and traffic towers, probably there are cameras in billboards that will see me, oh and my phone's GPS is watching me, etc. etc. Nobody gives a shit.