[BitwiseFool]

This is a pet peeve of mine, but I dislike when any corporation resorts to using "One" to brand something. It signals a lack of creativity; it is just so bland.

[adolph]

Agreed and out of monotony I'm glad they aren't recycling Pro, Air or Extreme for this financial product, although "AppleCare Extreme" does sound kinda cool in a "Snap into a Slim Jim" kind of way.

[davio]

Just wait for AppleCare One+

[boobsbr]

They should have gone with 360 first.

[bsimpson]

I expected this to include AppleTV and cloud storage alongside device insurance, since that seems to be what One means for other brands.

[kemayo]

That's their existing Apple One program: https://www.apple.com/apple-one/