[xt00]

Yea it is tricky for them -- the old model of "search, see google text / link ad, scroll, click website, scroll, see some ads on that page as well, done" will be replaced with "search, see google text / link ad, read AI result, 'and here are some relevant websites'" -- where all of the incentives there will be to "go into more depth" on the websites that are linked there.