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subhobroto | 7 months ago

This is a very well done site but perhaps a bit too much of a demand test to be on HN which is extremely tech heavy (the typical reader is likely to wonder "I can already ask an LLM to do this. Why would I pay this company to do this for me?"). This would do very well on other, less tech heavy sites. I would also suggest some changes.

Above the fold, there's a lot of pitch how Draw.io requires "No credit card, no trial periods, no BS." and "It's genuinely free - has been for years, always will be. That's why millions use it, and why converting your images to Draw.io format makes so much sense. Your converted files will always be editable, no subscription required"

Below the fold and at the very bottom, this service itself starts off at $5/mo on sale right now.

I would imagine this would confuse people. They might interpret that this service is free too, then be suprised at the "no free tier" and some are going to be outright angry and very vocal about it.

So I would change the messaging along the lines of "We help you convert images into Draw.io so you pay us just once for the diagram you want converted"

To enhance the message, I would further say "This is how much we sponsor Draw.io for enabling our own business" and write blog posts about the struggles to build the service or even open source the methods to fine-tune a model to do the conversion.

Good luck, this is valuable!

discuss

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matthewshere|7 months ago

Wow. Thank you for such a thoughtful, detailed, and genuinely helpful comment.

Honestly, after a day of fielding a lot of (justified) criticism, reading something so constructive and encouraging is incredibly moving for our team. We're trying to create a good experience for everyone, and it's clear we've made some major mistakes.

You are absolutely right about the core problem in our messaging. In our effort to praise Draw.io, we completely missed that we were setting a misleading expectation for our own service. Your suggestions on how to fix this—clarifying the value proposition, sponsoring Draw.io, and sharing our journey—are all fantastic ideas. They're not just tweaks; they're a roadmap for how we can build trust and communicate better.

We'll be discussing your advice as a team and will use it to guide our next steps. Thank you again for your generosity and guidance. It is immensely valuable.