[jterrys]

What you're seeing in the drop of value of diamonds also reflects the general shift in tastes of different generations with income. I'm a person that likes to go to flea markets and antique stores on the rare occasion and the value of the same items on the market has drastically shifted in the last 10 years as boomers are no longer in the collectible age bracket. Younger people don't really care about Tiffany jewelry

[aerostable_slug]

Depends a lot on the demographic. It's still popular with young people who express status and success through culturally relevant jewelry styles (often influenced by hip-hop and sports culture).

It's more status-forward than authenticity-forward consumption, and many jewelers can assure you that it's very much still in vogue in some areas.

[conductr]

When discussing market shifts I think the relative nature of all these points needs to be considered. There will of course always be pockets of exceptions, but on a relative basis the prior comment is correct.

Getting married is less common which in of itself is a huge reduction to diamond jewelry demand. Of course there’s probably some town that marriage is at an all time high.