I used to handle email development for an accounting firm. HTML in emails is truly dark magic. Working with marketers was soul-sucking, and even further - performing a duty that people actively distrust / hate was an eye-opening realization. I am so glad to be away from that side of things. Email was never meant to house full-blown advertisements…However, it’s worth noting the ingenuity surrounding the data. Solid article, and a lot of light bulbs went off over the years to get this tech to where it is today. Even though the tech is a black pit of despair.
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