[simantel]

If your visitor-to-paid conversion rate is actually 1.5% (12% of 13%), with an LTV of $23 you break even at $0.34 per per click.

And again, I'd expect the conversion rate of ad-driven traffic to be quite a bit lower than that from organic word of mouth traffic, but worth testing out!

[y2236li]

Yeah, much lower...tested a tiktok ads today. $0.45 per click. 13.83, 0 download so far...