Do you have any stats on what percentage of people click on all those options on the left? One option may be to divide the page into two columns one for paid search results and the other for organic search results.
In some cases Google has reduced the organic search results to 7 listings per page. On some of the search results where Google has done that they have also added 3 AdWords ads at the top & the bottom of the organic search results.
The reason the prefer ads in the left column to the right is that is where most the attention goes & most of the clicks go. Ads at the top of the left column of the search results might get a 20% to 30% clickthrough rate (higher than that even on navigational search results...more like 90%+). And ads in the right column are lucky to get even a 1% CTR.
aaronwall|13 years ago
The reason the prefer ads in the left column to the right is that is where most the attention goes & most of the clicks go. Ads at the top of the left column of the search results might get a 20% to 30% clickthrough rate (higher than that even on navigational search results...more like 90%+). And ads in the right column are lucky to get even a 1% CTR.