[bbguitar]

Having spent a good chunk of time implementing cookie permission popups across our sites, Google Analytics showed a drop down to 10% of the normal traffic. (The traffic is a bit higher according to the logs, but not normal. Also as someone else pointed out the funnelling and reporting is harder to decipher)

Putting in an implied statement and removing the pop-up and we're back to the regular levels.

Sorry but this law is flawed and I'm glad its getting a bit of airing again. Come on ICO and the EU peeps who created this directive please rethink this with some expert advice.