[vouaobrasil]

Many things don't have to be the way they are. But as long as the powerful big tech can subsidize their costs on the commons of the environment in the form of environmental damage without regulation, they will only pay lip service to making things more efficient. Money is a much more powerful motivator to the unscrupulous than protecting the long-term health of the commons.

[satvikpendem]

It costs money to run a datacenter, so even if you consider money to be their motivator, it benefits them to make them more efficient.

[vouaobrasil]

Not if spending a little extra money and keeping with the inefficiency helps make money in other ways, such as getting the product out faster or allowing their workers to focus on the tech stack. Saving a little electricity cost might cost them in their development, so they're likely to use the cheap electricity and offset the cost to the environment.