[uncertainrhymes]

From the article:

People are also more likely to click into web content that helps them learn more — such as an in-depth review, an original post, a unique perspective or a thoughtful first-person analysis

So... not the blog spam that was previously prioritized by Google Search? It's almost as if SEO had some downsides they are only just now discovering.

[jmathai]

Well:

1) Clicking on search results doesn't bring $ to Google and takes users off their site. Surely they're thinking of ways to address this. Ads?

2) Having to click off to another site to learn more is really a deficiency in the AI summary. I'd expect Google would rather you to go into AI mode where they control the experience and have more opportunities to monetize. Ads?

We are in the "early uber" and "early airbnb" days ... enjoy it while it's great!

[xiphias2]

Google search never prioritized blog spam, spammers optimized their spam around Google's ranking algorithm

[hiAndrewQuinn]

SEO and quality content are goals that should slowly align with time, so I consider this convergence very welcome.

[ceejayoz]

They converged very briefly, and have since diverged significantly. I don't expect that trend to reverse.

[skeledrew]

No SEO is required for quality content, as by definition qualitative content contains the words and terms that make it qualitative. The problem is the low quality spam that's deliberately SEO'd to masquerade as quality content.